Case study Alpine

"People did not believe the images were AI. They look that real."

Katya Parshina · Head of Alpine Studio

100%of this imagery was generated with Korale

Speed

8x faster

1 week instead of 8

"Korale gave us confidence. The system truly understood our brand and products, and that changed how fast we were able to move."

Katya Parshina, Head of Alpine Studio

Campaign cost

~40x cheaper

Full campaign vs a traditional shoot

Quality

"No noticeable difference"

Compared with a traditional shoot

Alpine campaign imagery across travel season, Carnaval, and the 4th of July.

Client

Alpine
Hearing protection for sleep, travel, music, and kids.

Challenge

Campaign imagery of babies, kids, and seasonal events that could not be photographed.

Solution

Trained on Alpine's brand book, Korale generates the shots nobody can book.

The problem

Shooting impossible shots for Alpine

Alpine's products exist for loud moments: Carnaval, festivals, fireworks. Which means their imagery has to live inside moments that can't be scheduled in a studio.

Getting babies to hold a pose

Shooting a Carnaval photoshoot in autumn

Shooting the 4th of July from Europe

Baby asleep on their mother's lap in an airplane cabin wearing Muffy Baby earmuffs

Girl in a yellow dinosaur onesie with pink Alpine earmuffs on her father's shoulders under falling confetti

Toddler on their father's shoulders watching 4th of July fireworks

Results & impact

Speed

8x faster

1 week instead of 8

Carnaval campaign, idea to finals

Campaign cost

~40x cheaper

Compared with staging the shoot

Full multi‑product campaign

Quality

"No one believed it was AI"

Reaction to the finished images

Katya Parshina, Head of Alpine Studio

Based on baselines from Alpine's own production quotes.

"The turnaround was incredibly quick. The images look great. And it cost us virtually nothing."

Katya Parshina · Head of Alpine Studio

How it works

Grounded in brand truth, expressed in every image

The brand

Brand book, website, and Instagram, ingested once. Colours, tone, and rules enforced on every image.

Muffy Kids earmuffs product render in blue

The products

Every SKU learned from packshots and 3D source files, in every colourway.

The models

A persistent cast of AI models, from babies to adults. The same faces in every campaign, no casting.

Studio lifestyle

Golden hour

Alpine earplugs casting a Statue of Liberty shadow

Baby in Alpine earmuffs watching fireworks at night

Woman wearing Alpine earplugs on a busy city street

The styles

Alpine's photography look, locked as reusable styles. Every new image matches the last.

Smiling baby wearing Muffy Baby earmuffs on their mother's lap at an airplane window

Mother wearing Alpine earplugs smiling in an airplane seat

Baby wearing Muffy Baby earmuffs asleep against their mother on a plane

Alpine's travel campaign, generated with Korale.

The work · 01

Getting a baby to hold a pose

Korale built Alpine a persistent library of AI baby and toddler models. The same faces now carry every campaign, from airplane cabins to car seats.

Persistent model cast

Lifestyle

"People did not believe the images were AI. They look that real."

Katya Parshina · Head of Alpine Studio

Boy with tiger face paint wearing Alpine earmuffs in a Carnaval crowd

Girl in a yellow onesie with pink Alpine earmuffs on her father's shoulders under falling confetti

Girl in a dragon costume on her father's shoulders in a Carnaval street parade

Alpine's Carnaval campaign, generated with Korale.

The work · 02

Shooting Carnaval in autumn

With a two‑week deadline and no designer, Korale generated the full Muffy Baby and Muffy Kids campaign in one week, for less than 5% of the cost of staging the shoot.

1 week

<5% of shoot cost

Lifestyle

"A designer had just left our team, we had a deadline in two weeks, and it was logistically impossible to arrange a shoot that would recreate Carnaval."

Katya Parshina · Head of Alpine Studio